Zooma developed BlinkLab

In the revolutionary development of BlinkLab, Zooma and the prestigious Princeton University explored the limits of the smartphone. The BlinkLab app uses the iPhone in unconventional ways, turning it into a device suitable for conducting neurobehavioral assessments.

Whereas previously large installations and strict conditions were required to investigate classical conditioning, BlinkLab researchers are demonstrating through scientific research that studies using this app generate similar results. In test subjects, classical conditioning allows the facial response to a bright flash to be linked to a sound, so that test subjects will already blink upon hearing the sound. The degree and speed of response can be affected by various neurological conditions, making this an excellent way to research such conditions.

Want to know more about this this this project? Check out the detailed case study here.

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